Alcoholic Beverages: Interest and Potential Demand

A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.

Wednesday, July 1, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

When analyzing the potential demand for alcoholic beverages according to the location of a sales point, the information system details that an interesting micro-market can be covered near the Malecon in Managua, the capital of Nicaragua. For example, if one wanted to evaluate this location as a point of interest, the interactive map details that at a distance of 5 minutes by car can reach nearly 52 thousand people who together spend more than $34 million per month.

The figures show that 32% of the total number of people are interested in alcoholic beverages. A review of the data for this group of consumers shows that 52% are women.



Taking as a reference the Multicentro Las Américas shopping center, located in the Villa Progreso sector, only 15 minutes away by foot, there is a target market of 47 thousand people, who together spend more than $30 million a month.

Of the total, 31% are interested in alcoholic beverages. When reviewing the data on this group of consumers by age range, it can be seen that approximately eight out of every ten are between 25 and 49 years old, and the majority are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, characteristics, purchasing power and interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



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One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

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Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.

Geomarketing and Decision Making

May 2020

Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Sales Points and Captive Markets

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Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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