Alcoholic Beverage Consumption Forecasts

During the next few months, it is estimated that whisky sales in the Panamanian market will decrease by around 2%, compared to the levels reported before the crisis.

Friday, July 10, 2020

The "System for monitoring the markets and economic situation in Central American countries", developed by CentralAmericaData, forecasts the variations that the demand of households for different goods and services will suffer in this new commercial reality, through a model of sensibility of demand-income.

This analysis is based on the assumption that the measures restricting mobility in the country were extended for three months.

According to the interactive report, in these new market conditions, it is estimated that in the coming months, beer demand will decrease by 3% when compared to the levels registered in the first two months of 2020.

In the cases of the white, rosé and red table wine markets, it is predicted that in the new commercial reality, sales will fall between 2% and 3%.

When analyzing the system for monitoring markets, it is predicted that sales of aged, blue and white tequila will contract by approximately 2%.

CentralAmericaData offers this tool, which is helping our clients to understand the new commercial reality of the demand for goods and services of companies in all sectors, with details such as the financial strength of clients and suppliers of each economic activity, which allows us to forecast which of them could face more difficulties in the coming months.

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For the next few months, it is estimated that in the Guatemalan market, sales of men's pants will decrease by about 5% from the levels reported prior to the change in the business scenario.

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Once the Honduran economy begins to return to normal, as isolation and mobility restrictions are relaxed, it is estimated that household demand for flavored soft drinks will have decreased by 2%.

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As Central American economies ease the restrictions that have been placed on the spread of covid-19, sales of bottled water are forecast to decline by at least 2%.

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