Air Travel: Interest Rising in the Region

In the first quarter of the year, interest in air travel increased in all Central American markets, a rise that was most evident in Honduras and Guatemala.

Thursday, April 22, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, the trend that shows the amount of Internet searches and mentions in conversations in the digital environment associated with the topic "air travel", made by consumers in Central American countries, was analyzed.

The information system details that in Honduras, the interest in this type of travel rebounded since February 31, 2021 and at the beginning of April the upward trend was still maintained. In the case of Costa Rica, interest began to increase since May 2020, behavior that continued to be reported until the fourth month of 2021.

In El Salvador, interest in this topic began to increase as of February 14, 2021, in Guatemala since January 24 of this year and in Panama since April 19, 2020.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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