Agribusiness: Results from Participating in International Fairs

Ten Guatemalan companies closed deals for $7 million in the Fruit Logistica fair in Germany.

Tuesday, March 11, 2014

Agricultural entrepreneurs managed to make 53 new contacts after holding 87 business appointments.

From a press release issued by the Guatemalan Association of Exporters (Agexport):

A delegation of 10 Guatemalan companies took part, in February 2014, in the horticultural trade fair 'Fruit Logistica' in Berlin, Germany, where they showed products such as French beans, snow peas, sweet pea, blackberry, rambutan, lemon, zucchini, broccoli, mini vegetables, among others, projecting business deals worth $7 million.

There was also a focus on supplying the European market, agricultural entrepreneurs acquired 53 new contacts after holding 87 business appointments.

It is anticipated that such participation will generate 1,078 direct jobs and 224 indirect ones, in the agricultural sector in Guatemala, due to the supply of products involved in the value chain of the horticultural market.

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The organizers are in Central America to call on companies from the Central American horticultural sector to participate in the event to be held in Germany.

From a press release issued by the Guatemalan Association of Exporters (Agexport):

Representatives from the most important fruit and vegetable commercial event, Fruit Logistica, to be held in Berlin, Germany in 2015, with the support of AGEXPORT, the Guatemalan German Chamber of Commerce and Industry and Messe Berlin, made the official invitation from Guatemala, Latin American to entrepreneurs inviting them to participate in the horticultural trade fair which opens doors for agricultural business in Europe and the world.