Advertising on Digital Screens Expands

In Guatemala, the Focus Media Company installs screens with ads next to elevators, lobbies and parking lots.

Monday, April 6, 2009

People waiting in front of the elevators have nothing else to do except to look at these screens that Focus Media has already installed in more than 500 business buildings and medical clinics.

The article by Roxana Larios in indicated that according to Carlos Galindo, director of advertising for Gall-up, "despite this not being a primary medium such as television, radio or newspapers, the short ads have wide coverage. This complementary medium repeats an ad up to 60 times a day, achieving "very good positioning in people's mind".

More on this topic

Antigua Advertising Festival - 8th Edition

July 2012

With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.

The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

Panama: Increased Advertising

October 2010

Advertising investment in the first 7 months of 2010 reached $ 247 million, 16% higher than the same period in 2009.

Following the dynamic Panamanian economy, continuous arrival of multinationals and major infrastructure projects under construction, advertising is also growing in the country.

Strategic Alliance of Guatemalan Media

June 2009

The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.

"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.

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