What is it?

This type of analytics refers to the use of data and technology tools that help companies and marketers effectively monitor their marketing efforts to ensure that campaigns are targeted to the right audience and use the right channels for effective communication.

What are these tools, and what are their potential uses?

Foot Traffic analytics

They enable organizations to understand the value of each advertising activity and how they complement each other to drive sales in turn improving overall advertising ROI as they help marketers understand consumer and shopper behavior in relation to their mobility patterns and the locations where they live or work, driving outdoor media decisions. Read the complete article here

Do you need to implement this type of intelligence to ensure the success of your advertising?

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