Advertising Measured By Results

Advertising must not only capture the imagination of the consumer, but make them buy the products and services advertised.

Monday, November 11, 2013

On November 26 will see the awarding of the Effie Awards, which evaluate the strategy, creativity, execution and results of advertising campaigns.

"The Effie judges campaigns using an effectiveness index, which evaluates strategy and objectives, creativity, execution and results, which is the most significant part. In this way, each judge assigns a score of between 1 and 100 and then the results are weighted in order to obtain a final score.", noted an article in

Dirk Stammes, on of the Effies judges, said the results vary depending on the type of advertising campaign, which can generate greater brand awareness or an increase in sales.

More on this topic

The Effectiveness of Online Marketing for B2B

January 2011

Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.

According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI).

Return on Advertising Investment

September 2010

Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.

The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.

Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.

When Graphic Design Hides the Message

November 2009

Much too often, advertising designers emphasize visual appeal too much, forgetting the most important: efficiently communicating a message.

And that translates into wasting money. With the crisis forcing us to reduce costs in every front, we must demand results from our advertising investment.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

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