Advertising Grows by 18% in Costa Rica

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Monday, January 23, 2012

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.

The increase is largely explained by the major investments in advertising by the telecommunications sector.

The rise "is due not only to the publicity campaign launched by the Instituto Costarricensede Electricidad (ICE) to address the arrival of new competitors, but also to the investment by Movistar, Claro, Tuyo Móvil and Full Móvil, which took their first steps in the Costa Rican market starting last July", reported the website.

"In addition to social networks, we have relied on radio, television, print and outdoor advertising (billboards and marquees), as these are media with high consumption by the population", said George Abbey, director of Movistar Costa Rica.



More on this topic

Honduras and the Advertising Business

March 2018

The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising.

According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million.

The Advertising Market in Nicaragua

October 2013

Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.

Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.

Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.

Advertising Festival in Antigua Guatemala

August 2013

On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".

During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.

Panama: Increased Spending on Advertising

March 2012

Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.

The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.