Advertising Grows by 18% in Costa Rica

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Monday, January 23, 2012

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported In 2010, gross income of the sector was $434 million.

The increase is largely explained by the major investments in advertising by the telecommunications sector.

The rise "is due not only to the publicity campaign launched by the Instituto Costarricensede Electricidad (ICE) to address the arrival of new competitors, but also to the investment by Movistar, Claro, Tuyo Móvil and Full Móvil, which took their first steps in the Costa Rican market starting last July", reported the website.

"In addition to social networks, we have relied on radio, television, print and outdoor advertising (billboards and marquees), as these are media with high consumption by the population", said George Abbey, director of Movistar Costa Rica.

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