Advertising: Costs Increase in Nicaragua

Following the entry into force of the Sign Law, agencies engaged in providing printed advertising services estimate that the cost of billboards will increase by 30% due to the new tax payments to be made to the municipalities.

Wednesday, February 3, 2021

According to the Assembly, the purpose of the Law is to establish the legal framework to regulate the advertising and propaganda carried out by means of signs located in the municipalities of the country, based on urban, suburban and rural planning and development, as well as technological advances.

Learn more about CentralAmericaData's Central American consumer studies.

The new legal framework through which up to 40 types of dollarized rates were created and which came into effect last December 18, will put upward pressure on the operating costs of agencies offering print advertising services.

According to the type of advertising to be placed, the charges to be made by the municipal authorities range from $4 to $1,000. With this new charge, businessmen estimate that the prices of services may increase up to 30%.

Representatives of the agency Miranda y Publicidad, told Laprensa.com.ni that "... in the middle of the coronavirus pandemic the prices of the signs had fallen significantly, for example a road billboard could be marketed at $750, but with the new rates will have to be increased. Now with the new taxes we will have to return to at least the pre-crisis rates, that is, when the same sign was charged between $900 and $1,000."

According to Denis Merlo, manager of Publimerlo, the agency only offers billboards on highways and what they are doing is "... to maintain the prices to our clients because if we do not maintain the prices, due to the taxes, what the client is going to do is to run and then we better assume it."

Do you need to understand the consumer behavior of the new commercial reality? Contact Us









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Audiences, Advertising and the New Normal

February 2021

Given the new business context in which print media have been hit in recent years by changes in habits and audiences are on multiple channels and digital platforms, marketing and advertising teams must reinvent themselves.

The most recent changes in lifestyle habits resulting from the spread of covid-19 have combined with the increased use of digital platforms, a phenomenon that was already evident before the pandemic.

Advertising: New Times, New Strategies

July 2020

Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality.

Radical changes in the ways people relate to each other, new consumer habits and the home confinement decreed by the pandemic have led to a transformation in the advertising sector.

Nicaragua: New Taxes on Advertising Signs

October 2013

A bill intends to impose a tax in dollars on advertising of commercial enterprises in public spaces.

"According to the bill, natural or legal persons must have an installation or renovation permit from City Hall. Once obtained, they will have thirty days to place the sign, otherwise they will need to reapply." reported Laprensa.com.ni.

Advertising Grows by 18% in Costa Rica

January 2012

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Apr 9)
Brent Crude Oil
62.63
Coffee "C"
128.85
Gold
1,742
Silver
25.325