Advertising: Business Merger in Panama

On January 14, the acquisition of Publicidad Interamericana by the Bcomm business group was officially announced.

Wednesday, January 15, 2020

In an official statement from Bcomm, the communications holding company comprising BBM MullenLowe, Voltage Productions, SkyCom and Punto Aparte Carat, it was indicated that "the incorporation of Publicidad Interamericana S.A. was successfully completed. (PISA Publicidad) to our business group."

You may be interested in "Where are the consumers who spend the most?"

Mario Barcenas Ch., CEO of Bcomm, told Laestrella.com.pa that "... With this step, Bcomm has consolidated itself as one of the most complete and dynamic communications hubs in Panama."

When asked about the amount of the transaction, Barcenas preferred not to give details of the investment made.

Barcenas added that "... The truth is that the acquisition became quite natural, because we had many similarities. They had many good qualities and we had others; and obviously, it was the mixture of everything that led us to take the step we are taking."

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In Guatemala, the telephone company Tuenti reported that it will now be part of América Móvil, owner of the Claro brand, following the sale of Telefonica's shares in early 2019.

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