Advertising: Business Merger in Panama

On January 14, the acquisition of Publicidad Interamericana by the Bcomm business group was officially announced.

Wednesday, January 15, 2020

In an official statement from Bcomm, the communications holding company comprising BBM MullenLowe, Voltage Productions, SkyCom and Punto Aparte Carat, it was indicated that "the incorporation of Publicidad Interamericana S.A. was successfully completed. (PISA Publicidad) to our business group."

You may be interested in "Where are the consumers who spend the most?"

Mario Barcenas Ch., CEO of Bcomm, told that "... With this step, Bcomm has consolidated itself as one of the most complete and dynamic communications hubs in Panama."

When asked about the amount of the transaction, Barcenas preferred not to give details of the investment made.

Barcenas added that "... The truth is that the acquisition became quite natural, because we had many similarities. They had many good qualities and we had others; and obviously, it was the mixture of everything that led us to take the step we are taking."

Do you need more information about your business sector?

Request more information:

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Telecom: Tuenti Changes Ownership to Claro

October 2019

In Guatemala, the telephone company Tuenti reported that it will now be part of América Móvil, owner of the Claro brand, following the sale of Telefonica's shares in early 2019.

In January 2019 it was reported that a business agreement had been reached for América Móvil, S.A.B.

Telefonica Sells Its Assets to Millicom

February 2019

The company reported that it signed an agreement with Millicom S.A. for the sale of all shares of Telefonica Costa Rica, Nicaragua and Panama, closing the transaction at $1.65 billion.

After the company reported in late January 2019 that for $648 million it had agreed to sell to America Móvil all the shares of Telefonica Guatemala and 99.3% of Telefonica El Salvador, it now announced that it had completed the sale process of the entire operation in Central America.

Supermarket Chain Purchase Stopped

December 2018

Arguing that there are risks that the economic agent will affect market prices, in Costa Rica the Commission for the Promotion of Competition denied Walmart the request to purchase the supermarket group Gessa.

Representatives of the Commission for the Promotion of Competition (Coprocom) informed that the decision was taken unanimously on December 4th and the parties were notified the following day.

Costa Rica: HA&COM Confirms Deal with Florida

September 2010

The company HA&COM Bebidas del Mundo has reaffirmed its interest in selling its wine division to Florida Bebidas (Fifco).

María Pía Robles, Corporate and Communications director for HA&COM, commented in an email to the La Nacion newspaper that the companies have been working on the deal for a year, which will see the HI Cuveé and Vinum Aura businesses sold to Fifco. Together these comprise some 85 different wine brands.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Sep 24)
Brent Crude Oil
Coffee "C"