Ad Spending Poised to Grow in 2011

As the global economy recovers, companies will invest more in advertising, especially in emerging markets, and the favored media will be Internet and TV.

Monday, January 3, 2011

Companies like ZenithOptimedia, GroupM and Magnaglobal estimate that Latin America will grow at a 26% rate, Eastern Europe at 31% and Asia-Pacific at 35%. Brazil is expected to grow 31% and China 51%.

TV is expected to take the largest share of the pie (40.7%), while Internet and digital media should take the second spot.

More on this topic

What do consumers say about their products?

August 2010

Companies should be constantly alert to feedback from consumers, since their preferences and needs can change at any time.

There are three keys to current, but ever changing, consumer behvior:

1. Continuing growth in the importance of mobile devices. "Consumers are demanding ever more ability to be everywhere at once, with multiple interacting devices providing ever more convenience".

Internet vs TV: Changes in Advertising

June 2010

Online media continues to gain ground on traditional media, by combining and offering a single product featuring the best of both.

The television industry understands that audiences are shifting towards the web as their main information source, not only at the expense of print media, but also of television.

Consumption Trends in Guatemala

September 2009

Future consumption in Guatemala is being shaped by growing urbanization and a very young demographic structure.

Business are starting to pay attention to and take advantage of the fact that almost half of the population are children, thus getting ready to build a solid base of potential loyal customers.

Latin America´s ITC Predictions 2009

January 2009

Albeit at a slower pace in 2009 than in 2008, Latin America will remain one of the fastest-growing ICT markets of the world.

The global economic crisis will no doubt hit Latin America’s ITC market strongly during 2009, particularly during the first two quarters of the year.

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