“About Us” is Important in a Corporate Website

The first thing to communicate is what we sell. Then, we must make sure our possible client knows who we are.

Thursday, November 11, 2010

But it is important to tell this "About Us" in an attractive way for the reader.

Few things are usually as boring as the "About Us" or "About our company" section in a website. However, this is an unforgivable strategic error. Your site is yours, and it costs a lot of work, and must not go to waste, especially if it gives you the opportunity to present your company to potential customers, visitors and staff. Therefore, it is necessary to reassess the institutional section, as it is an important resource for internet advertising.

Its purpose is of great importance. Imagine a potential strategic partner, someone who is thinking that your company could be the right one to participate in the process of producing a new product, or offer a revolutionary service. Probably one of the pages he will look first is the page describing how the company is formed. Or a skilled workforce, who is considering responding to a job advertisement you have posted. Be assured that the corporate page will center his attention. This is your presentation to society, it is therefore essential that it meets certain conditions in order to fulfill its mission successfully.

More on this topic

Do You Sell Online?

June 2010

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.

Digital design company expands in Costa Rica.

January 2009

By 2010 avVenta hopes to increase its payroll in Costa Rica by 150%, for a total of 2,000 employees.

elfinanciero.com reports: "The webpage design company, avVentas, received an injection of capital from the TZP Group for $20 million.

Digital services company avVenta seeks 2000 employees in Costa Rica

July 2008

The US-based digital production services company avVenta has invested US$1.5 million in a 4,000 square-meter building in the Costa Rican province of Heredia. Within two years, it aims to have a workforce of 2,000.

The company designs Web pages, publicity banners and online marketing for Fortune 500 companies, including Yahoo, General Motors and Digitas, the leading interactive advertising agency.

avVenta opens new world-class delivery facility in Costa Rica

April 2008

avVenta Worldwide, a global leader of digital production and interactive services, today opened the doors to its newly designed, high-tech facility in San Jose, Costa Rica.

As part of the company's ongoing expansion plans, avVenta Worldwide designed this third facility in Costa Rica to accommodate over 1200 employees and plans to double its workforce in San Jose by year's end to 700 employees.

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