A Community Manager

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Monday, May 24, 2010

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Although it has some common characteristics, the new required professional differs from a public relations specialist or a communications manager. And it is important not to make the mistake of assuming that just a “cheerleader” will do, some young dude who uses Internet and Social Media a lot.

The community manager is a specialist in Web 2.0 and the possibilities offered by the new communication and information technologies. (And it’s very possible that the labor market does not have many individuals with the required skill set).

An article by Roger Breatau in Suite101.net discusses the topic, providing a basic outline of the job description for our Community Manager.

-Generate a loyal and dynamic virtual community
-Listen actively to the community
-Direct the flow of information
-Involve business leaders
-Provide leadership
-Check the reputation and corporate image online
-Prepare reports



More on this topic

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Harnessing the Power of Social Media

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On-the-job use of social networks by employees holds the potential to transform the world of work.

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Your Company in Social Networks

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It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.

Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.

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