A Case of Brand Ownership

Lego International has won a lawsuit against Lego PZ Multiservicios S.A. of Costa Rica for the misuse of the toymaker's brand name.

Tuesday, March 4, 2014

Lego International won the lawsuit filed against the corporation Multiservicios Lego PZ Costa Rica for the unauthorized use in its company name, of the trademarked name Lego. The Register of Legal Entities at the National Registry ordered the administrative detention of the corporation.

Oller Abogados, representative of the Lego firm in Costa Rica said: "There are other corporations that are under review because their company name contains the same brand name and it is expected that there will be an announcement regarding the entity in the coming days."

For his part, Juan Leon and Julio González, owners of the firm which was reported, said that the word Lego was the union of their last names and to avoid confusion they added the initials PZ. Furthermore, they are not engaged in the marketing of any product related to the international brand.

"The company met the requirements when it registered with the Registry and at that time the company did not disclose that there was a problem with the name".

More on this topic

Protect Your Intellectual Property

March 2016

Competing with multinationals under DR-CAFTA requires companies to comply with all the necessary processes to protect their brands, processes and products.

The arrival of multinational companies in Central America competing in legal equality with local or regional firms as a result of DR-CAFTA, highlights gaps in legal implementation and best practices for business on issues such as the protection of trademarks and intellectual property. In an analysis piece by Nacion.com, the need for companies and entrepreneurs to protect the product development process, their formulation and their brands is highlighted.

The Growing Importance of Brandnames

November 2013

Globalization increases the need to protect the brand names of products which have become an increasingly valuable asset allowing effective communication with customers.

"One of the characteristics of brand names is to be something distinctive, a vehicle of communication between the seller and the consumer, which can become a very valuable asset," says Bernal Molina, from the Industrial Property Department at the National Registry Office.

Bureaucracy Slows Trademark Registration in Guatemala

April 2013

It takes from six months to a year to complete the process for registering a patent for a brand with the Guatemalan Intellectual Property Registry.

Various sectors in Guatemala agree with the estimate. "Although there is a commitment to the free trade agreement between Central America and United States (CAFTA), which entered into force in 2006, Guatemala has not signed", reported Prensalibre.com.gt.

Registered Brands Increase in Panama

June 2009

The brand registry grew by 66.8% with respect to last year, driven in part by low registration costs.

This growth is not free from disputes, which occur when a company opposes the registration of a brand on behalf of another, and that can touch off a long judicial process.

 close (x)

Receive more news about Legal

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Cordero & Cordero Abogados

A General Practice law firm which specializes in Business and Commercial Law as well as Foreign Investment in Costa Rica. Our firm originally established in 1940, currently operates offices in San José and Guanacaste
Operates in Costa Rica
Phone: (506) 2258 2525

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Oct 29)
Brent Crude Oil
Coffee "C"