5 Key Items in Digital Communication

Internet is like a gold mine for small companies: there is no easier or cheaper way of reaching the target audience.

Tuesday, October 20, 2009

However, we must take note of the different ways of using the web as a marketing tools, or we could be wasting time and business opportunities.

An article in Capital.com defines 5 items to pay attention to:
1 - Professional email address: so that people can trust you.
2 - Social Networking: make sure your name gets out.
3 - A good web site: make sure it is easy to use.
4 - Have good visibility on the web: do something unexpected to get your name and your image out there.
5 - Maintain your Internet presence: update your site daily.

More on this topic

Florida Ice & Farm’s Strategy

April 2012

Since 2006 the company has been buying companies that make juices, beers, nectars and milk, firming up its plans to become a total beverage company.

Gisela Sanchez, director of corporate affairs for Florida Ice & Farm (Fifco), defines the company’s main objective: "Florida wants to become a total beverage company."

Secrets to Success in the Business World

September 2010

Very important reading. Five tips from Richard Branson, the successful founder of Virgin Airlines, about how to succeed in the business world.

Born in 1950, Branson, started his first company ( a magazine named "Student") when he was 16 years old. At his 20's he started a mail delivery company activated by audio and when he was 20 he created Virgin Records, a music store chain.

Internet Connected to the Brain

March 2010

If you are a businessman under 50, your strategy should already be guided by these concepts, which are no longer science fiction.

If you are older than 50, and envision the survival of your life long company, you must make the effort to understand what’s coming. “Having a clear vision of the future is fundamental for succeeding in business”.

"If everybody does it, it must be good"

July 2009

It's not always like that. If you have an idea that makes sense to you, get on with it, even if it's against what most people think.

Two economists see a $20 bill lying in the sidewalk. The first one says: "Ohh, a $20 bill". The second answers: "That can’t really be a $20 bill lying there, because if it were, someone would have picked it up already". So they walk on, leaving the $20 bill undisturbed.

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