The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.
Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.
The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
Taking time to eliminate hidden costs in business may be the best short-term investment.
In the article by Omar Becerril at Altonivel.com.mx, he highlights some of the types of expenses in which businesses often incur. Even highly efficient processes may be covering up unnecessary costs that can be avoided.
Internet usage in Latin America is rising steeply and consumer purchasing patterns are being ever more influenced by the web.
In an article on Altonivel.com.mx, Google's general manager for Latin America, Alexandre Hohagen, comments that, "it is true that e-commerce in the region has somewhat lagged behind in comparison with more developed countries but the gap is closing and today there is evidence of a multi-channel purchasing dynamic when acquiring products or services".
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity.
Operates in Honduras
Phone: (504) 225 7198 - (504) 225 0631