In a market that consumes about 40 million gallons of paint a year, agility in corporate management is a key factor.
An analysis of the Central American market made by Velia Jaramillo in an article on Estrategiaynegocios.net highlights from the beginning its main features: "...The mosaic of the Central American paintindustry looks more colorful than ever. Competitors have formed new alliances, purchases, brands and new territories. All of the marketing channels and market niches are in dispute. "
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