Indians preferences in consumption are starting to change as the purchasing power of the middle class grows.
From a press release issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The retail market in India presents opportunities for the food trade, due to the increase in disposable income of an emerging middle class population of over one billion people, growing urbanization and higher aspirations, especially among the younger generation, who have become a conduit for the market.
Its qualities as a natural moisturizer and its nutritional benefits, as well as an advertising campaign developed by importers, have contributed to increased consumption.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
Coconut water consumption is growing significantly in the UK, due to the recognition of its qualities as a natural moisturizer and its nutritional benefits. A significant contribution to the growth was made by the advertising campaign developed by importers, which included the participation of artists and British personalities.
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