The consumer is becoming a “prosumer.” Ad messages are no longer in one direction. They have become a dialogue instead.
It was Alvin Toffler who coined the term "prosumer" when he envisioned a scenario in which businesses would initiate a process of change to mass-produced customized products in order to continue increasing their profits in a market saturated with mass-produced standard products.
To continue to grow and not stagnate, Latin America needs foreign investment in an amount ranging from 5% to 6% of the GDP in the region. It is $200 billion, a figure too large for the current scope of these credit institutions.
Web portal on business in Central America. News, analysis, business opportunities, economic indicators, press releases, events calendar and training activities.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (506) 2225-4786 - (506) 2258-2314