Company Profile
Public Relations, Advertising, Corporate Image and Branding management SOL, Imagen y Comunicación Estratégica Company Profile
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity. Porte, Imagen Personal y Profesional Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Ficohsa Modernizes Corporate ImageTuesday, February 16, 2010 Grupo Financiero Ficohsa launched a new branding strategy, unifying the Ficohsa brand in all the companies of the group. Starting today, Ficohsa has adopted a unified corporate identity. Group members Interamericana de Seguros, Casa de Cambio Divisas Corporativas and Casa de Bolsa Probursa will be known as Ficohsa Seguros, Ficohsa Casas de Cambio and Ficohsa Casa de Bolsa. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Grupo M Changes Corporate ImageTuesday, June 15, 2010 As part of its rebranding policies, the home appliances network will now be called Grupo Monge. It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado. Production ChainsFriday, October 26, 2012 An international conference is to be held with the title of “Getting the most out of Global Value Chains: Opportunities and Challenges for Latin America.” The Ministry of Foreign Trade (Comex), the Organization for Economic Cooperation and Development (OECD) and the Inter-American Development Bank (IDB) are inviting participants to the conference entitled: “Getting the most out of Global Value Chains: Opportunities and Challenges for Latin America.” New image for TACAThursday, September 25, 2008 TACA, the international airline for today's modern traveler, revealed its new image during an event at the El Salvador International Airport. "At TACA we are starting an integral transformation," said Roberto Kriete, President of the Board of Directors and CEO of TACA. $300,000 earmarket for changing Tampico's image in GuatemalaWednesday, June 25, 2008 Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market. Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product." Walmart Readies Image ChangeWednesday, March 30, 2011 The corporation has begun the process of rebranding all of its supermarkets in the region. In the next weeks consumers will start seeing the changes, as the corporation announced that the modifications will take place in the short term, while not detailing the specific changes that will be made. How to Enter New MarketsThursday, March 19, 2009 "Cross-Over" may be the concept to help you succeed in introducing a product into markets that are different from the original one. An appropriate combination of differentiation, highlighting of values such as authenticity, originality and nature, together with respect for market consumption patterns and a package that "sells" these concepts seems like a good strategy for the adventure of entering new markets. Free AdvertisingThursday, December 9, 2010 The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost. The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution. Investing in Brand AwarenessMonday, February 1, 2010 Brand can become a refuge for consumers, especially at times of crisis, when they are most distrustful. “Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”. Honduras to Host Expo Imagen 2009Wednesday, August 12, 2009 The Professional Advertising and Marketing Trade Show will be carried out from September 24 to 26, in the Convention Center of the Hotel Honduras Maya. For this year's edition, Expo Imagen will have a new space for Micro, Small and Medium companies. TACA renews websiteWednesday, November 26, 2008 TACA presented its new website yesterday, TACA.com, which was designed to offer improved services and easier access. The new TACA.com site makes accessing the site much easier, allowing users to get to any part of the site faster and with less clicks. The web page include the new image of the airline, which was launched as a part of an full remodeling that was announced on September 24. |
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