Company Profile
Public Relations, Advertising, Corporate Image and Branding management Panasonic Central America get service quality certificationFriday, September 26, 2008 INTECO certified the company's service quality management for Costa Rica, Guatemala and El Salvador, in accordance with ISO 9001:2000 Standards. Quality in the production process as well as in customer service for Panasonic Central America were at the highest level and obtained the ISO 9001:2000 certification for its operations in Costa Rica, Guatemala and El Salvador. Porte, Imagen Personal y Profesional Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Pilsener renews its image in El SalvadorThursday, July 3, 2008 Pilsener beer has again revamped its image, and both its returnable bottles and cans will have a fresher and more modern label. "This is a complete makeover because the consumers demand that we maintain a modern brand," said Nina Muyshondt, manager of Grupo Cerveza de Industrias La Constancia (ILC). Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Grupo M Changes Corporate ImageTuesday, June 15, 2010 As part of its rebranding policies, the home appliances network will now be called Grupo Monge. It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado. Production ChainsFriday, October 26, 2012 An international conference is to be held with the title of “Getting the most out of Global Value Chains: Opportunities and Challenges for Latin America.” The Ministry of Foreign Trade (Comex), the Organization for Economic Cooperation and Development (OECD) and the Inter-American Development Bank (IDB) are inviting participants to the conference entitled: “Getting the most out of Global Value Chains: Opportunities and Challenges for Latin America.” New image for TACAThursday, September 25, 2008 TACA, the international airline for today's modern traveler, revealed its new image during an event at the El Salvador International Airport. "At TACA we are starting an integral transformation," said Roberto Kriete, President of the Board of Directors and CEO of TACA. $300,000 earmarket for changing Tampico's image in GuatemalaWednesday, June 25, 2008 Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market. Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product." Walmart Readies Image ChangeWednesday, March 30, 2011 The corporation has begun the process of rebranding all of its supermarkets in the region. In the next weeks consumers will start seeing the changes, as the corporation announced that the modifications will take place in the short term, while not detailing the specific changes that will be made. How to Enter New MarketsThursday, March 19, 2009 "Cross-Over" may be the concept to help you succeed in introducing a product into markets that are different from the original one. An appropriate combination of differentiation, highlighting of values such as authenticity, originality and nature, together with respect for market consumption patterns and a package that "sells" these concepts seems like a good strategy for the adventure of entering new markets. Free AdvertisingThursday, December 9, 2010 The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost. The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution. Investing in Brand AwarenessMonday, February 1, 2010 Brand can become a refuge for consumers, especially at times of crisis, when they are most distrustful. “Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”. TACA renews websiteWednesday, November 26, 2008 TACA presented its new website yesterday, TACA.com, which was designed to offer improved services and easier access. The new TACA.com site makes accessing the site much easier, allowing users to get to any part of the site faster and with less clicks. The web page include the new image of the airline, which was launched as a part of an full remodeling that was announced on September 24. |
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