Despite the impending elimination of tariffs on foreign brands, its dominance of the local market will continue.
The Lindo Morales brothers formed the Florida Ice and Farm Company in September 1908, not even they imagine that the company would take off like eagle and gain almost "imperial" like dominance of the Costa Rican beer market.
Florida Beverage laid off 136 people, Wal-Mart 60 people and Scotiabank 10% of its payroll, as measures to face the economic crisis.
At Wal-Mart, the lay offs were in administrative levels, as part of the 200 jobs that it reduced at a regional level. The company, however, plans to create 1000 jobs in the region through the opening of 22 new stores.
Brewer "Cervecería Costa Rica" will launch a low alcohol beer under the Bremen brand.
The Bremen brand had been previously marketed in Costa Rica by company "Cervecería Americana".
"To create Bremen beer, special malts are mixed when processing", reports Elfinancierocr.com, "[parent company] Florida [Ice & Farm] intends to attract an occasional drinker audience and women looking for low energy beverages (95.5 calories) and a pleasant flavor".
The Costa Rican Institute of Agrarian Development (IDA) is trying to charge this sum as the principal and interest on a debt acculumated through unpaid taxes.
IDA law establishes a tax of 5% on foreign and national beer and the differences in the manner of calculating the total amounts of previous years have motivated litigation and brought on the current situation.
Cerveceria Costa Rica, a subsidiary of Florida Ice and Farm, has agreed to buy, at a cost of $388 million, North American Breweries Holdings, the largest independent brewer in the U.S.
A statement from Florida Ice and Farm reads:
The Costa Rican company Florida Ice and Farm Co., SA ("FIFCO") announced today that its subsidiary Cerveceria Costa Rica, SA ("CCR") has signed an agreement to purchase North American Breweries Holdings, LLC and its subsidiaries ("NAB"), the largest independent brewer in the United States, owned by KPS Capital Partners, LP for $388 million. The closing of the transaction is subject to requirements laid out in a competition defense notification by Hart-Scott-Rodinoy to be reviewed by the U.S. Department of Justice and the Federal Trade Commission.
Since May 1 the hotel firm has been operating its first international all-inclusive hotel.
The hotel, located in Playa Conchal Province of Guanacaste, is operated by the SolMelia chain.
"Gisela Sánchez, Director of Corporate Relations at Florida Ice & Farm (Fifco), confirmed with La Nacion.com that the hotel, owned by a national firm, is being managed by Starwood (owner of the Westin brand)."
Major companies in Costa Rica reported being willing to switch insurers when new competitors arrive.
Wal-Mart Costa Rica, Florida Ice & Farm and Pipasa Corporation, among others, admitted their interest to El Financiero in studying the products that other insurers might provide when they arrive to the country.
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