Making your audience understand – and be interested – in your innovative product or project.
Getting someone to listen to our idea is getting more and more difficult. Assuming we get the attention of our audience, we must be able to quickly communicate our project, and make them understand and get excited about the proposed innovation.
Explaining an innovative idea from scratch consumes a lot of time, so it is better to first anchor in what people already know. A good example is the sales pitch used for the first automobiles: “horseless carriages”. “Carriage” is the anchor, that helps the audience understand, and “horseless” is the twist, the change that can be easily understood by the audience.
A great business success is never the result of an entrepreneur’s first attempt, but perhaps number 1000, coming after 999 failures whose teachings brought them closer to victory.
Success in business is not the result of an instant or temporary miracle, but rather the fruit of a long history of hard work, effort, trips, falls and retries that ultimately lead to the desired goal.
BASE4 is a collection of talented architects, engineers, project managers and construction managers from around the world designing exciting hospitality projects. Job Description: BASE4 is looking for several architects...
The Farmer Training and Development Program (EDA - Entrenamiento y Desarrollo de Agricultores), aims to increase the productivity, market access and business skills of small- and medium-sized farmers and their employees through technical assistance in the production and marketing of high-value horticultural crops.
Operates in Honduras
Phone: (504) 501 0375 - (504) 9996 9259