The American toy company enters the Guatemalan market with the opening of a commercial location at Plaza Fontabella.
Cristóbal Véliz in his article published in Sigloxxi.com writes: "The company projects that between April and May they will open a second branch office of the Alex Store, which will be located in the Eskala Roosevelt shopping center, which will be having a grand opening soon. In addition, it is anticipated that the franchise will expand to El Salvador and, subsequently, to Honduras, Costa Rica and Panama."
Mercalsa, the exclusive distributor, invested in property, image and advertising, among other areas, for the launch.
With the inclusion of Mobil 1 in its product portfolio, Central American Lubricants Marketing (Mercalsa) will cover the three areas of the lubricating oil market: light passenger cars, heavy transport and industry.
Next May 17, the new Eskala Roosevelt shopping center from Eskala Group will open in Mixco.
The shopping center of more than four blocks required an investment of $35 million and it will house (already confirmed) Híper Paiz supermarket, McDonald's, Pollo Campero, G&T Continental Bank and Industrial Bank.
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