According to a report in prensalibre.com, Luis Gomez, head of Communications for the company, the new beer "will initially be sold in Guatemala, and then in other countries on the Isthmus" and "it is the first beer of this type produced in this region."
An alliance between Cervecería Centroamericana de Guatemala and Cervecería Costa Rica will allow the two to expand the range of options available to beer drinkers.
The agreement seeks to satisfy the demand for new products in the brewing niche of both countries. They plan to do this with the appearance in the Costa Rican market of the Gallo brand, and of the Imperial brand in Guatemala.
A price war and the entry of new brands, especially beer, have added dynamism to the sector.
"During the period 2011-12 companies launched onto the market products such as Budweiser presented by the company AmBev CentroAmerica, as well as other mixtures made by Cervecería Centro Americana", reported Prensalibre.com.
Despite increased competition caused by the presence of foreign brands, especially in the segment of popular beers, domestic brands have maintained their dominance in the market.
Competition in the beer market is fierce, and more so because of the arrival of the Belgian-Brazilian company InBev, the largest brewer in the world. However, Guatemalans prefer domestic beer, with the Gallo brand being the market leader.
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Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (511) 2642345