One of the best-known academic minds in marketing talks to BNET about the two types of luxury consumers, and how to hang onto them in a recession.
John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications.
Guidelines to be successful are though in any MBA school, but it is not following them what leads to memorable success.
And it seems that passion is the main ingredient to know which rules to break and when to do it.
Passion is a common factor in many great achievements –but also in monumental failures. By analyzing the lives and projects of two giants in their industries, James Cameron in cinema and Steve Jobs in computers, Bnet.com lays out three very special traits shared by these individuals, crucial in making their passion lead to success instead of failure.
Find out if your candidate has the required characteristics for the job even before they enter your office.
Jonathan Littman and Marc Hershon, authors of the business book 'I Hate People!', assure you can learn a lot about potential employees just by watching them cross the street. The lesson here is that everything counts for determining a candidate's personality.
A list of seven signs to look out for in order to stop you, your boss and your peers becoming bad managers.
Bad managers are often blissfully unaware that they are underperforming. Steve Tobak writing for bnet.com suggests the following tips for identifying when you need to take a long hard look at yourself.
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