Nearby CIFCO, in San Salvador, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 23 thousand people who together spend $6.5 million, and of them, 10% show interest in seafood.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Between February 2016 and June 2018, the average price of Central American exports of prepared and preserved fish increased 38%, from $3.72 to $5.13 per kilo.
Figures from the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first quarter of the year sales of prepared and preserved fish from Central America totaled $34 million, and exports to the European country grew by 14% compared to the same period in 2017.
Figures from the information system on the Market for Fish Preparations and Canned Fish in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016 the value of exports of fish, molluscs and crustaceans reached $714 million, equivalent in volume to 114 thousand tons, 8% less than the amount sold in 2015.
Figures from the information system on thethe Market for Fish, Molluscs and Crustaceans in Central America, compiled by the Business Intelligence Unit atCentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
The Chinese tariff for unroasted coffee dropped from 50% to 8%, medicines decreased from 30% to 4%, fishmeal from 11% to 2% and plastics, from 50% to 6.5%.
From a statement issued by the Ministry of Economy of El Salvador:
The Ministry of Economy held an event with the aim of publicizing new business opportunities that have emerged in the mainland market, after El Salvador decided to raise the tariff reserve in place since 2001 on products of Chinese origin.