Due to the precariousness of the English language, in recent years’ companies in the Contact Center & BPO sector have decided to close thousands of jobs in the region and relocate their investments to other markets where they have no difficulty in recruiting qualified personnel.
Reports at a global level show that the command of English is one of the weaknesses at a Central American level.
The company Allied Global has invested $8 million in the complex, located in San Pedro Sula.
According to the company, the call center will employ more than 3,000 people.
Manuel Gordo, company representative explained that it has 4 call centers in Guatemala, and this is the first on Honduran soil.
"Our company is characterized by dynamic, vertical, fast reactions and a willingness to invest in growth, with the highest standards of operation, and an awareness that human resources and welfare is the main strength and the heart of the business", said Gordo, according to tiempo.hn.
The decline in the garment industry, a product of the crisis, means that industrial parks must diversify.
Daniel Facussé, president of the Honduran Maquila Association, spoke to La Prensa of Honduras about the situation of the sector and free trade zones in the face of the global crisis.
He stressed that industrial parks should invest and diversify their activities since investments are not expected in maquila this year, and he highlighted the call center industry as the best option: "Yes, this is a sector that will grow and might be able to handle the crisis. We should export services to generate more income. ... The advantage is that the Honduran English accent is neutral, so Americans, who are the ones who use this service, will not be able to identify where they are calling."