In 2020, Nicaragua was positioned as the largest exporter of Central America with $440.1 million, in addition, the main buyer of coffee was the United States with 35.53% equivalent to $832.7 million, followed by Germany with $330.1 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between December 2019 and December 2020, an upward trend in the average price of regional coffee exports was reported, going from $2.72 to $3.14 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
The Starbucks chain opened to the public a store located in Multiplaza Escazú, the new establishment has the capacity to receive 99 customers and required an investment of approximately $750 thousand.
Company executives informed that this new location is inspired by Hacienda Alsacia, the only Starbucks farm in the world, located in the Costa Rican province of Alajuela.
As a result of the imbalance reported in world trade flows due to the pandemic, Nicaraguan coffee producers have been affected by the shortage of containers facing the country.
Between November 2019 and September 2020, an upward trend in the average price of regional coffee exports was reported, going from $2.44 to $3.31 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
The IADB will grant the Salvadoran government a loan for $45 million, which will be used to finance the project called "Strengthening the Climate Resilience of Coffee Forests."
According to the Government, the subscription of the loan with the Inter-American Development Bank (IDB) has the objective of maintaining the ecosystemic services provided by the coffee forest and improving the food security of small producers, informed the Ministry of Finance of El Salvador.
Because the grain has not matured with the normal speed, at the end of the second half of December of the 2020-2021 agricultural season, the volume harvested in the country had fallen 23% compared to what was reported at the same date of the 2019-2020 cycle.
According to businessmen of the sector, the delay in the maturation of coffee is mainly because during 2020 in almost all the country the rains arrived late, a phenomenon that interrupted the normal cycle of the grain.
Changes in the points of consumption, increased sales through electronic channels, and more direct relationships between producers and roasters are some of the transformations reported in the coffee market at the regional and global level.
Changes in consumer habits, which were caused by the outbreak of covid-19 and the imposition of severe quarantines, ended up transforming several markets, including the coffee market.
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Because of the rains generated in Central American countries by Hurricane Eta, authorities warn that coffee plantations could be threatened by the spread of pests or diseases.
The Ministry of Agriculture and Livestock (MAG) of El Salvador issued recommendations for coffee growers to avoid the spread of diseases on their farms, such as rust fungus and anthracnose.
Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.
Due to the global confinement decreed by the covid-19 outbreak, coffee shops, restaurants and tourist establishments reduced the demand for coffee, but increased Internet sales and marketing of the grain in supermarket chains.
Another change that has been reported in the context of the pandemic is the rise in the international price of the quintal of gold coffee, which for the coffee year 2019-2020 stands at $156.48, an amount that is 9% higher than that recorded for the cycle 2018-2019, when it was quoted at $143.90.
Caribbean Coffee Traders Limited will operate from August 1st the 11 coffee shops that in the country operate under the Starbucks brand.
Starbucks executives for Latin America and the Caribbean informed that Caribbean Coffee Traders Limited (CCTL) is managed by businessmen Adam Stewart and Ian Dear, who have a license that leads Starbucks operations in three Caribbean markets, Jamaica, the Cayman Islands and the Turks and Caicos Islands.