Authorities announced that as of August 17, construction, internet retail, vehicle sales, barber shops and beauty salons will be allowed to resume.
Due to the covid-19 outbreak, the Panamanian government has postponed on several occasions the reactivation of productive activities in the country, but after the Cabinet Council and the health advisory teams made an analysis of the current situation, it has been decided to reopen some economic sectors.
During the next few months, it is estimated that sales of lotions and perfumes in the Salvadoran market will decrease by about 6%, compared to the levels reported before the crisis.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Attending only customers by appointment and the mandatory use of facemasks and masks are some of the rules that in the new commercial scenario, beauty salons and barbershops in El Salvador must comply with.
After almost three months of house quarantine decreed by the authorities due to the covid-19 outbreak, the country began to implement the economic recovery plan as of June 16.
From the evaluation of several points of attention in Panama City, with specialized tools of geomarketing it is possible to contrast the amount of clients that are interested in services of beauty salons, their capacity of expense and their ages.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In Guatemala 14% of the population shows interest in hair care products, and about 70% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, prepared by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who express interest in beauty and personal care products.
In the first nine months of 2019, companies in the region imported $374 million in beauty and personal care items, 5% more than reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
It is estimated that in the municipality of Antiguo Cuscatlán, in El Salvador, about 23% of the commercial establishments correspond to companies in the service sector, which are mostly beauty salons, supermarkets and clothing stores.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of companies operating in Antiguo Cuscatlán, a municipality in the department of La Libertad, according to their location and type of activity.
In 2016 imports of makeup and skin care products grew by 7% compared to 2015, while imports of shampoo and hair preparations grew by 10% in the same period.
Hand in hand with the growth in Nicaraguan's purchasing power comes an increase in demand for luxury products and services such as haircuts and other specialized treatments in beauty salons or purchase of skin care products.
In three years there has been a 36% increase in the number of beauty and integrale aesthetic salons registered in the country.
The integration of services in one place is one of the reasons why companies in the beauty and aesthetics industry are gaining ground and forcing those who offer the services in a traditional way to innovate.
"Data from the Directorate General of Taxation indicates that in the country there are 3,270 beauty and aesthetics centers, an amount which has increased by 36% in three years.