After Grupo Lala decided to close the operations of its dairy production plant in Costa Rica, a debate began over whether Dos Pinos' dominance in the local market was due to protectionist policies or to the brand positioning, quality and price of its products.
In a context where consumers demand that products be manufactured in an environmentally and socially responsible manner, purpose-built brands will be the most likely to increase sales.
The tendency to consume products that belong to a brand with purpose is becoming increasingly important in markets, as consumers look to companies to manufacture goods in a responsible and sustainable way.
In 2013 for the third consecutive year, Americans bought more butter than margarine, spending $2 billion on various brands.
During times when the world is demanding more protein, dairy products such as butter, are returning to the table of consumers who are now more concerned about nutrition that their figures.
The Wall Street Journal reports that "...Every American will consume this year an average of 2.5 kilos of butter-or shortening, as it is known in some places, according to data from the U.S. government That equates to almost 22.5 bars per person, to reach a total of 892,000 tonnes in the whole country, an amount not seen since World War II. "
With the authorization of the acquisition of Punto Rojo by Colgate Palmolive the market has been divided up between two great competitors.
Unilever and Colgate Palmolive are now the two main competitors in the market for soaps in Costa Rica, after the Ministry of Economy, Trade and Industry authorized the acquisition of Punto Rojo requested by Colgate Palmolive.
If Colgate Palmolive's deal to purchase Costa Rica's Punto Rojo goes ahead, the market will be divided between the company and Unilever Central America.
At the moment the process of purchasing Punto Rojo by Colgate Palmolive is underway. The transaction is subject to approval from the Commission to Promote Competition (Coprocom). If the purchase is approved, Punto Rojo will manufacture the same products for the transnacional and then transfer the process.
Rigid working structures remains an obstacle to be overcome by women, even though new technologies have made working conditions more flexible in the world.
According to Sonia Vanegas, country manager of Manpower, at a global level, for several years many companies have started to promote policies that are friendly to women's performance. "Many women still fail to establish the balance between personal and professional life due to, among other things, rigid schedules that keep them stuck in the office," says Vanegas.
Unilever, which owns the Lizano line, will be selling products in these new markets, the first ones outside of Central America.
California, Texas, New York and Florida will be the first U.S. states where Lizano sauces will be sold in local stores.
"According to Marcelo Rosatto, the company’s vice president of food marketing for the region, the plan is to penetrate the so-called "nostalgia market", which is made up of people in the country looking for Hispanic products," reported Elfinancierocr.com .
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...