The company expects the region to add 33 million consumers between 2000 and 2025.
Scot Rank, CEO of Wal-Mart Mexico, explained they have detected 300 cities in Mexico and Central America where they don’t have stores but plan to expand to.
Rank also valued Central America’s retail market at $44 billion, and Mexico’s at $197 billion.
He added that in 2010 they plan to increase their retail surface in 3.5% in Central America and 11% in Mexico.