The specialty coffee auction netted $718.838, the highest of any of the nine countries where the Excellence Cup is held.
An average coffee quintal was sold for $723, surpassing the previous record of $536.27, which dates back to 2008.
“La Suiza” plantation got the highest score at the Excellence Cup. A U.S. coffee buyer called “Coffee Bean International” paid $28 per pound - $2,800 per quintal -, 18 times more than the current price in the international market.