The numerous companies competing in the market now have a new competitor, Pollo Granjero.
The new brand, owned by Multiinversiones, has begun its expansion in the market, offering ".. a quick, good quality and affordable option ..." in the words of Rodrigo Del Cid, marketing the company’s manager.
Since 2008, another strong competitor is Pollo Pinulito, with a total of one hundred branches throughout the country.