The international auction Cup of Excellence 2009 in Honduras reached a record price of $18.75 per pound.
37 producers from Honduras participated in the auction which was organized by the Honduran Institute of Coffee (Ihcafe). At a record price of $18.75 per pound, the winner of the Cup of Excellence, Bertilio Reyes Portillo sold 3,750 pounds of coffee to the Japanese company Kyokuto Fadie Corporation.