Small and medium enterprises in the region, especially in the food sector, have great opportunities to export to the European market.
This was explained by Ingrid Figueroa, director of the Regional Center for the Promotion of MSMEs (Cenpromype), an agency of the Central American Integration System (SICA).
Aspects such as quality, standards, certifications and seals of approval are elements that European consumers evaluate before acquiring goods that are produced in the region, therefore this must be made known to the producers. "For a small company that has not met the requirements of the European market it can be a complex issue," she said.
The guide is intended for Central American Small and Medium Enterprises interested in knowing how to export to the European Union.
It includes step-by-step information on export strategies, financial and legislative considerations, customs procedures, storage and transportation specifications and tariffs and taxes. It will available online at www.sica.int/cenpromype.