There is a growing trend in appliances stores and department stores to set up large format stores offering a better buying experience with "everything in one place."
This format allows to the diversification and expansion of the supply of products mainly in middle and upper middle income levels, especially in areas with high population density, which allows consumers to buy more conveniently and for stores to generate more revenue.
The World Cup qualification games boost Costa Rican's consumption in various sectors such as drinks, food, clothing and technology.
However you have to know how and when to take advantage of the soccer euphoria. Gustavo Halsband, president of advertising agency HWP , believes that "... a brand or company should be aware of the circumstances that determine a change or alteration from the normal.
Box office revenues from the show featuring Mexican Ocesa in Costa Rica, will be close to $17 million.
In the past two years an average of 30 major arts events have taken place in the Costa Rican capital, with an average annual income from ticket sales of $12 million.
"The Municipality of Alajuela estimates that the organizer of the show, Ocesa Costa Rica, will have to pay an amount which is close to $795,000, representing 5% city tax per ticket sold," noted an article in Elfinancierocr.com.
Students of schools in the Greater Metropolitan Area in Costa Rica spend more than $2 million a week and up to $12 million a month during recess.
Seeing this phenomenon, Christian Calderon believes the food and beverage businesses in schools may have advantages, since their customers would always be near the point of sale. Taking advantage of a decree requiring healthier meals in schools in the country's cafeterias, Calderón set up a site selling smoothies and salads in a school in the area and plans to expand the business to two more schools in 2014.
Companies are using the FIFA World Cup to position their brands, increasing advertising spending by 15%.
Estuardo Aguilar, director of the Guatemalan Union of Advertising Agencies, remarked that such increase could reach 20%, as “the World Cup is a good opportunity for companies to communicate and expose their brands, because more than a sporting event, it becomes a spectacle”.
The first impulse when facing the crisis is to cut those costs not directly related to production and sales; advertising is one of them.
Advertising agencies are strengthening their strategies to stay close to their customers and to convince them how important it is to continue communicating with the market. They insist that reducing the advertising budget will alienate customers with the consequent reduction in sales, thus entering into a vicious cycle with even worse results.