Central America must improve the quality standards of its products, learn more about the consumers and simplify processes in order to take advantage of the opportunities of the Agreement with the European Union.
In order to maximize the opportunities provided by the Association Agreement which has been signed with the European Union (EU), Central American companies must have a better understanding of the European market, which has more than 500 million consumers who are demanding in terms of quality and food safety. Furthermore, it is essential to simplify export procedures in order to expedite the process of obtaining permits and other procedures which are reducing export competitiveness in Central America.