The company, which originated in Ecuador, will invest about $2 million and has already generated more than 80 new jobs.
The Salvadorans will now have a new option for buying clothing and specialty items for babies and toddlers. The Latin-American chain BebéMundo decided to invest in the country with the construction of the first store of this franchise.
The chain has just invested $3 million in two new locations and it is planning the construction of two more stores for the coming months.
In December, Juguetrías Toys opened a store of 400 square meters in Escazú. For June 25th, the business has planned the inauguration of an exhibition room that was constructed along with a storage space of 7,000 square meters, which required an investment of $1.6 million.
The American toy company enters the Guatemalan market with the opening of a commercial location at Plaza Fontabella.
Cristóbal Véliz in his article published in Sigloxxi.com writes: "The company projects that between April and May they will open a second branch office of the Alex Store, which will be located in the Eskala Roosevelt shopping center, which will be having a grand opening soon. In addition, it is anticipated that the franchise will expand to El Salvador and, subsequently, to Honduras, Costa Rica and Panama."
To create greater prosperity in emerging markets by harnessing the power of private enterprise solutions to poverty.
Operates in Costa Rica, Guatemala, Honduras, Nicaragua and Panama
Phone: (1-617) 209-7506