Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
In the last months of 2020 and in January 2021, interest in travel agency services and other tourism-related services began to increase, a rise that was most evident in Costa Rica and Guatemala.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, sectors and markets operating in the region.
The amount of visitors arrivals to Central America and the Dominican Republic shows a downward trend since 2016, which was consolidated in 2019 and worsened in 2020, a phenomenon that is explained by the events recorded in the extra-regional market.
Between 2015 and 2019, the countries of the SICA region, the average growth rate of visitor arrivals was 4.9%, where only in 2019 there was a negative rate of -0.2%, highlights a document of the Secretariat for Central American Tourism Integration (SITCA) published in January 2021.
The risks involved when visiting a destination and the possibility of making reservations with less notice are fundamental factors that consumers will consider when deciding whether or not to take a trip in the coming months.
The outbreak of covid-19 in several countries around the world almost caused air, sea and land transport to disappear, as several governments decided to ban leisure and business travel.
After the Constitutional Court halted the government's decision to request a negative PCR test to covid-19 from travelers arriving in the country, the Executive assures that they will demand this requirement from the airlines.
Arguing that the right to enter the territory is restricted, on September 15 the Supreme Court of Justice suspended the decision of the Executive Autonomous Port Commission (CEPA) to demand proof of covid-19 from Salvadorans and foreigners with definitive residence in the country, who want to enter El Salvador when the international airport resumes operations for commercial flights as of September 19.
The current scenario of reactivation of commercial flights and tourist activities, are an opportunity for insurers to increase their sales, since the hiring of a policy is a mandatory requirement for tourists to be allowed to travel.
Products that offer a refund in the event of having to cancel the trip due to illness, as well as coverage at the destination if the person becomes ill, both for medical expenses and for lodging in case a quarantine is needed, constitute a great opportunity in this context of the spread of covid-19.
The biosecurity regulations that will control operators of tourism, transport, restaurants, museums, theaters, archaeological and theme parks in this new context of health crisis were published.
As the restrictions imposed due to the covid-19 outbreak have started to be relaxed, the Ministry of Tourism (Mitur) and the tourism sector businessmen refined the biosecurity protocols that they will apply for the staged return of the sector in the coming weeks.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
New health and hygiene protocols in the establishments and the commitment to attract national tourists in an environment where short trips will be preferred, are some of the trends predicted in the new "normality" that will come after the quarantine period.
Given the quarantines decreed by most governments worldwide, it is anticipated that the habits of tourists will change dramatically in the short and medium term, as the crisis of covid-19 will leave consequences among consumers.
Some of the most notable effects caused by the spread of covid-19 is the cancellation of at least 8,000 hotel nights in Costa Rica, and the interruption by Iberia of its flights from Madrid to Guatemala and San Salvador.
Businessmen in the region agree that due to the virus that has been spreading from China, supply chains have been interrupted, which is combined with a drop in the transit of people, causing losses to the tourism sector.
Hilton Hotels & Resorts signed an agreement to open a new facility at the Captalino World Trade Center complex by mid-2020.
Hilton San Salvador will have 198 rooms, 27 meeting rooms, two ballrooms, two boardrooms and 16 meeting units. The building is located in Colonia Escalon.
A drop in the flow of tourists to the region, cancellation of reservations and the suspension of flights are part of the expected consequences of the spread of the virus worldwide.
According to the report prepared by the Central Bank of Costa Rica called "Commentary on the national economy for February 2020", derived from the outbreak of pneumonia caused by SARS-CoV-2 virus (coronavirus) is expected to report a negative impact on the influx of tourists to the country.
Salvadoran authorities estimate that the income left by tourists who visited the country last year reached $1.777 billion, 16% more than that registered in 2018.
Estimates made by the Ministry of Tourism (MITUR) indicate that between 2018 and 2019 the number of tourists visiting El Salvador increased by nearly 4% from 2.5 million to 2.6 million.
In order to maintain the growth rate achieved last year in the number of visitors, government and business sector face challenges in terms of security, tourism supply, quality standards, among others.
Data from the Ministry of Tourism detail that generally, 2018 was a good year for tourism activity in the country. The figures show that the number of foreign tourists who came to the country totaled 2.5 million, 12.9% more than in 2017.
Last year, the daily average expenditure of tourists decreased 8% over 2017, but the average stay increased from 6.2 to 7.5 nights.
In 2018, every tourist who visited the country spent an average of $113 per day, slightly below the $123 reported as average daily spending in 2017. This decrease was offset by the increase in the average stay, resulting in a total of $1.532 million generated by this activity throughout the year.