Tourism entrepreneurs have suggested setting up a border post in El Naranjo in order to encourage the arrival of international tourists coming from Guanacaste, Costa Rica.
The announcement of the possible construction of a coastal highway in the Pacific, represents an opportunity for entrepreneurs in the tourism sectorto further enhance the development of tourism in the area and also provide a route for foreign tourists arriving at the Liberia airport in Guanacaste, Costa Rica.
The company's proposal states that in just two months it could start making tax
payments, putting to the test the responsiveness of bureaucracy against the speed of the real economy.
Airbnb, one of the leading global companies that is taking advantage of the momentum that the technological revolution has provided to the collaborative economy, has now created a housingsupply available for seasonal rental in Costa Rica which is equivalent to 18% of the supply of hotels.
A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.
Participating for the first time are Nicaragua and the United Arab Emirates as exhibitors, and buyers will be coming from Germany, Argentina, Bolivia, Costa Rica, Italy, Colombia and Sweden, and other places.
From a statement issued by the Chamber of Commerce, Industries and Agriculture (CCIAP):
International Tourism Expo, in its seventh version, will feature more than 150 exhibition booths, which will be displaying to national and international companies, working in different areas of tourism, in 3,000 m2 of the Atlapa Convention Center in the exhibition which will be held on Friday 27 and Saturday 28 May.
The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.
According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).
After three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.
The uneven internal and external promotion of tourism in Panama could have seen better days.
After having canceled the first contest, there has now been a second postponement of the date for receipt of bids in the tourism promotion tender worth $5 million.
The tender to design and implement a campaign of domestic tourism promotion in Panama has in the past had its reference amounts changed, time limits and specifications changed, and the contest has even been declared void. This time, the process is suffering from a new extension of deadlines.
Viajes El Corte Ingles will be selling tourism products in El Salvador in its sales network in Spain and carrying out a promotional campaign from March 15 to October 31.
The agreement aims to increase the number of Spanish tourists visiting the country, which in 2015 was around 20,000. The promotion will be done through the marketing channels of the agency and will be reinforced by a campaign that will run until October 31, 2015.
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