Today, marketing has taken on a complexity that can not be solved by the traditional 4Ps: product, price, place and promotion.
An article by Antonio Jimenez in Elfinancierocr.com shines a light on an issue which before the globalized economy and the digital revolution was solved with the concepts of product, price, place and promotion.
Telephone companies are appealing for a presidential veto against the establishment of international call rates by the regulator SIGET.
With the authentic interpretation of Legislative Decree 132, the Legislature gave the Superintendency of Electricity and Communications (SIGET) the authority to set international interconnection charges.
From 3.1 million lines in 2004, mobile telephony in Guatemala has increased sevenfold, amounting to to 20.7 million lines at the end of 2011.
In the second half of 2011, more than two million new users were added to the market, making the number of users around the country at the end of December 2011 20.7 million, according to the Superintendencia de Telecomunicaciones (SIT).
The Superintendency for Competition in El Salvador has sanctioned four telephone companies for agreeing jointly to a single fee for the provision of one of their services.
The Board (CD) of the Superintendencia de Competencia (SC) fined Telemóvil, Telefonica, Digicel and Intelfon a total of $1,215,497.94 for agreeing to jointly fix the rate of $ 0.21 plus VAT per minute for calls from the traditional local phone network to a mobile phone.
Faced with limited growth potential in terms of penetration, the industry is betting on new services.
The Union of Public Telephony Operators currently comprises 14 companies and has 15,000 telephone booths (33% in the capital, 39% in the periphery and 28% in the provinces).
Estuardo Vasquez Ponciano, director of the union, referring to the stagnation seen in the last 15 years caused by the incursion of the cell phones into the market, told Prensalibre.com that “the public telephone system has gone as far as it is going to get, what remains now is to diversify customer service."