Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
Build or enter into all networks you can. Build strong relationships by listening to others. Be persistent in the consolidation of each contact.
The development and cultivation of contacts is an activity that businessmen should not become lax about, despite the technological advances which facilitate communication, or styles of doing business which have been rooted in Western culture for a long time.
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.
A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media.
Staff recruiters are starting to use information from job candidates found on social networking sites.
Although such information is not the most important, it is being used to complete the candidate's profile.
Considering the diffusion potential of the Internet, and the persistence of any information published, which may exist in backups and indexes even after deleted, we must be very careful in what we publish, to avoid damaging our reputation in any way.
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