Internet advertising is still the most influential factor for consumers when deciding to purchase electronics.
Microsoft Advertising in collaboration with Carat presented the results of an investigation into what are the most influential factors behind consumer purchase decisions.
The study, entitled "New Shopper Journeys", reveals that despite the growing importance of being in the media, which means social networks and the recommendations from person to person, paid online advertising remains the dominant factor for consumers when it comes to purchasing decisions in the field of home electronics.
Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites
In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.
The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.
A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media.
It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.
Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.
Veterans from the print media world are finding it difficult to adapt to the already established world of digital communication.
Data shows the parallel evolution (but in different directions) of both industries. Between January 2005 and 2010, 109.500 jobs were lost in the newspaper industry and 19.500 in magazines, according to data from Ad Age DataCenter. During the same period online media, web sites and search engines created 18.300 jobs.
Gone are the days in which people were loyal to a single news medium.
A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.
In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio. On a typical day, 59% of the population receives news through a combination of online and offline sources.
Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.
This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.
Web portal on business in Central America. News, analysis, business opportunities, economic indicators, press releases, events calendar and training activities.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (506) 2225-4786 - (506) 2258-2314
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity.
Operates in Honduras
Phone: (504) 225 7198 - (504) 225 0631