Offers made via digital media include discounts of up to 90% for a limited time period with a minimum number of buyers being stipulated in order for the sale to be confirmed.
Ten companies have been offering these services in Panama since 2008, moving about $10 million annually.
OfertaSimple.com, QuieroOfertas.com, Groupon.com and Cuponium.com are the four companies leading this market.
Courier companies project a growth of 35% in packages shipped by the end of year compared to 2010.
Jonathan Beltran, Aerocasillas’ marketing manager, said the company recorded an average flow of 4,000 packages per month between January and October (considered low season) and for the months of November and December (considered high season) , they project an average of 8,000 per month.