The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
The service is a vital tool of distinction and requires a permanent attitude of customer survey and an efficient management of information.
The luxury Hotel Vier Jahreszeiten in Hamburg, Germany, is an excellent example of the personal attention that can make a difference in a market full of very homogeneous products and services, and where advertising is being increasingly sceptically received.
Creating a space to catch the attention of passers by is the result of a good mix of business know how and theatrical art.
The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
8 keys to make a great first impression, and getting a good head start in the sales process.
Every person you know, whether a sales prospect or not, is part of the network you must build to be successful. And if they are a prospect, a powerful first impression starts the sales cycle on the right foot, and helps drive it to a positive conclusion.
We will improve our level of sales by knowing the most common mistakes, and how to avoid them.
In his article in Bnet, Geoffrey James details the top 10 most common sales mistakes, while helping us to identify which are the ones we make, what are the consequences of them and how to avoid them in the future.
You cannot call a customer a liar. With this in mind, be prepared to recognize the "lies" and have the correct response.
"We always get a higher discount."
Reason for lying:
To obtain better prices.
The best answer:
Ignore it and stand firm. Requests for a better discount, especially if you are already almost closing the sale, are simply attempts to achieve "the best deal possible." If you lower your price at this time, you will lose credibility and end up finalizing a business deal with very little profit.
The Farmer Training and Development Program (EDA - Entrenamiento y Desarrollo de Agricultores), aims to increase the productivity, market access and business skills of small- and medium-sized farmers and their employees through technical assistance in the production and marketing of high-value horticultural crops.
Operates in Honduras
Phone: (504) 501 0375 - (504) 9996 9259
We are an agency that offers advice to enterprises in the public relations, crisis an image management areas. With experience in social matters of the actual Guatemalan society.
Operates in Guatemala and Guatemala
Phone: (502) 2339 1210 - (502) 2285 0370