The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
"Julio Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central America the budget will be almost triple, going from approximately $200,000 in 2011, to half a million dollars this year," reported LaPrensa.com.ni.
The Nicaraguan Institute of Tourism (Intur) is promoting Nicaragua as a tourist destination, along with the fashion designer Shantall Lacayo.
An event entitled "Nicaragua Mia, Fashion and Tourism" will feature the participation of the designer, and also presentations by Nicaraguan painters, a photo exhibition of tourist destinations in Nicaragua and national liquor and tobacco will be on offer.
AGEXPORT has presented trade promotion strategies that will be launched to position Guatemala as a center for medical care and wellbeing on an international level.
AGEXPORT’s press release states:
On November 9 2011, in Guatemala, AGEXPORT’s Tourism Commission for Health and Welfare presented trade promotion strategies that will be launched to position Guatemala as an international center for medical care and wellbeing.
The region is being promoted in London as a multi-venue touristic destination.
Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama are presented as a single exhibitor at the International Tourism Fair in London, one of the largest in the world.
"In the first half of 2010, Central America received 4.5 million foreign visitors, representing an increase of 17% over the same period last year," says an article published in Sigloxxi.com.