From September 15 to 18 Panamanian and foreign companies working in screen printing, printing and advertising will be gathering together at the Atlapa Convention Center to showcase their products and services and to evaluate business opportunities.
The Government is proposing amending the Press Law to tax the income of the companies that own printed newspapers, keeping tax exemptions on paper and ink.
Establishing a concept of fairness and justice between taxing employers and not censorship is, according to Finance Minister Carlos Cáceres, the purpose of the proposed new tax for the companies that own printed newspapers, which until now have been exempt from income tax (ISR).
The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
The announcement by the mayor of the city of Liberia on a morning variety program was quickly replicated by various media outlets for a few hours after being denied not only by the Disney Corporation and by the supposed developer of the project, but even by the aforementioned mayor, who was not able to confirm the information.
Veterans from the print media world are finding it difficult to adapt to the already established world of digital communication.
Data shows the parallel evolution (but in different directions) of both industries. Between January 2005 and 2010, 109.500 jobs were lost in the newspaper industry and 19.500 in magazines, according to data from Ad Age DataCenter. During the same period online media, web sites and search engines created 18.300 jobs.
Gone are the days in which people were loyal to a single news medium.
A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.
In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio. On a typical day, 59% of the population receives news through a combination of online and offline sources.
The consumer is becoming a “prosumer.” Ad messages are no longer in one direction. They have become a dialogue instead.
It was Alvin Toffler who coined the term "prosumer" when he envisioned a scenario in which businesses would initiate a process of change to mass-produced customized products in order to continue increasing their profits in a market saturated with mass-produced standard products.
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