With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks.
What is it?
This type of analytics refers to the use of data and technology tools that help companies and marketers effectively monitor their marketing efforts to ensure that campaigns are targeted to the right audience and use the right channels for effective communication.
International public tender to contract communications services and advertising campaign for the Energy Efficiency Education Program through radio and television spots, social media management.
Honduras Government Purchase LED-PEEE-036-LPI-S:
"The Government of Honduras through the Secretariat of State in the Office of Energy (SEN) and the Government of the Republic of China (Taiwan) under the Embassy of the Republic of China (Taiwan), carries out an international public bidding to contract communications services and advertising campaign of the Energy Efficiency Education Program, through the IDB Project Management Unit.
Given the new business context in which print media have been hit in recent years by changes in habits and audiences are on multiple channels and digital platforms, marketing and advertising teams must reinvent themselves.
The most recent changes in lifestyle habits resulting from the spread of covid-19 have combined with the increased use of digital platforms, a phenomenon that was already evident before the pandemic.
During 2020 it is estimated that advertising investment amounted to $345 million, an amount that is 6% lower than reported in 2019, a drop that is explained by the fall in spending in all formats.
According to data collected by Kantar Iboper Media, between 2019 and 2020 in the Costa Rican market, advertising investment decreased by $22 million, going from $367 million to $345 million.
Instituto de Recreacion de los Trabajadores bids advertising services in newspapers, national TV channels, cable channels, radios, magazines and other media.
Guatemala Government Purchase 14006588:
"Details of what is required:
-159 full color pages published in newspapers in preferential position.
-43,260 seconds of advertising in open television with national coverage of higher audience in soap operas and news programs.
Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers.
Positioning a brand, product or service is currently a challenge for advertising agencies and companies, as they must overcome the challenge of communicating effectively with younger consumers.
Understanding the socio-demographic characteristics of the ideal client, as well as knowing their interests, desires, motivations and challenges, is fundamental for reaching the consumers of this new commercial normality in the digital environment.
The health crisis, quarantines and social distancing measures in the countries of the region, forced individuals and companies to accelerate the adoption of new technologies, which caused the digital to become the center of all interactions.
In Guatemala, the rights for the transmission and reproduction of sports events of the national teams of the National Football Federation, in all its categories and modalities, are tendered.
According to the rules of the contest, the rights that comprise the transmissions by open television, cable television, and radio, produced and transmitted within the national territory.
The advertising services market is estimated at approximately $800 million and is made up of some 654 companies, of which 6 out of 10 already export their services, with their main markets being the U.S., Panama and Mexico.
Regarding the context in which the business is developed, a study prepared by Promotora del Comercio Exterior (Procomer) explains that the national market has been influenced by the entry of international agencies affiliated to existing national agencies (under annual fee payment models, franchise, total acquisition or shareholding). Other companies have entered through their offshoring model.
The Superintendence of Banks tenders the external communication campaign, which includes guidelines in written press, radio and cable television, for a period of one year.
Guatemala Government Purchase 10438270:
"The external communication campaign of the Superintendency of Banks will be implemented between September 2019 and August 2020. The Superintendency of Banks will coordinate with the successful contractor the dates for the implementation of the external communication campaign.
The Ministry of Education of the Dominican Republic is putting out to tender the placement of advertising for the institution, for a period of 12 months.
Purchase of the Government of the Dominican Republic MINERD-CCC-LPN-2018-0011:
"The services required for this tender are based on the hiring of a company to place all the advertising of the Ministry of Education in the described media.
The Workers' Recreation Institute of Guatemala is putting out to tender publicity services during the months of July to December 2018.
Guatemala Government Purchase 7961790:
"Some of the required services:
- Eight thousand two hundred and seven (8,207) spots on radio stations nationwide for thirty (30) seconds
- Seven thousand five hundred and eighty six (7,586) spots on local cable networks for thirty (30) seconds.
The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising.
According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million.
The Guatemalan Tourism Institute is putting out to tender a comprehensive publicity service nationwide for a period of 10 months.
Guatemala Government Purchase 7349475:
"The comprehensive advertising service to be presented must broadly reach the target group of men and women over 18 years old living in the capital and interior of the country, with high, medium and low socioeconomic levels, in the entire Republic of Guatemala.
3D Animation Studio with more than 9 years of experience in Panama. We create al kind of animated videos for TV, Architecture, Corporative, etc.
Organization that operates in Panama
Phone: (507) 390 4873