The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
In addition to simplicity, concrete and clear information and greater product display, the key to standing out on the shelves is to create an emotional bond with the buyer.
Purchasing decisions, those which determine how you choose one product over another depend, in addition to basic factors, on unconscious factors which form a complex web of incentives, that according to experts, "should create an emotional bond with the recipient in order to seduce them. "
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The Farmer Training and Development Program (EDA - Entrenamiento y Desarrollo de Agricultores), aims to increase the productivity, market access and business skills of small- and medium-sized farmers and their employees through technical assistance in the production and marketing of high-value horticultural crops.
Operates in Honduras
Phone: (504) 501 0375 - (504) 9996 9259